Wednesday 16 March 2016

The Impact of Ratings or Reviews on Android Mobile App Design and Development

There are millions of apps on Google Play Store reviewed and rated on a daily basis. Whether positive or negative, user feedbacks always play a vital role in letting users decide what is suitable to download on their smartphone. Right from technical issues to features and functionalities, ratings and reviews deliver users just about everything that they expect to hear during android application development

It acts as a direct communication channel that enables users to participate in app improvement process, enhancing the app even more and more until you see a perfect app in place. In past few months, Google has made conscious efforts to let the feedback system get even better, improving overall android apps design experience boosting the Play Store popularity. Let us see the updates Google brought about quite recently that developers could make use of through their Development Console: 

Checking the ratings over time

Developers can observe changes in app ratings from old to new version, against time in terms of monthly, weekly, or daily ratings. 

See a breakdown of ratings

Developers can analyze ratings based on Android version, app version, and type of device, language, and country. 

Have a look at the review highlights

With too many reviews to check, this lets developers see common grounds for reviews in favor or in against for your app. 

Device metadata can be scanned easily

Developers can identify what problems users are facing while using their apps, based on the computers metadata such as screen size, CPU, RAM, and more.

A detailed analysis of the review text

By clicking on a certain review, developers can visualize what users are actually saying about an app, especially when relating to specific keywords or topics. 

Give updates or replies to the reviews present 

Now developers have a great amount of flexibility to provide their replies or updates to the app reviews provided by users. This provides a perfect bridge for direct communication allowing developers to clear doubts or misunderstandings created through any technical issues or complex features, which are not complicated really.