A Call to Action is a very important element of custom mobile application development meant for smartphones. It tells users what to do if they want to proceed with getting more information, or purchasing products and services. Without a clear CTA, a mobile app is useless, whether meant for iOS, Android, Windows, or others.
When users arrive on an app, what they see is a CTA. CTAs lead users to different actions helping businesses crack sales and generate revenue. A download CTA tells user to download your app. A subscribe CTA tells user to subscribe to the mailing list and be informed with the updates. What things to keep in mind while going for CTA design? Let us find out.
• Use words that grab eyeballs at once such as Get it now, Trial version, Download now, Start playing, and lots more.
• CTA present at both the top and bottom of the pages help users to move within the app faster without having to explore information unnecessary for them.
• Do not place CTAs in pop-ups as that might annoy users.
• A separate CTA should be present for free and paid version of the app. Users prefer to go for free version first, and if satisfied would switch to paid version. Words like “Free version”, “Pro version”, and “Paid version”, does the trick.
• Creating urgency in users such as “Use it free only for a limited period” or “Available free for 15 days” will attract majority users.
• Providing super discount or lucrative offers will lure users tremendously. You see it all the time on travel apps such as “10% off on hotel and flight bookings”, etc.
• Keep language as much simple as possible. Too many words, especially when overwhelming to understand, might irritate users right away.
• Dimensions of a button are important when you consider the visual impact of a CTA. Too large is frustrating to see and too small is hard to look at.
• Make use of images as well as icons in the CTA. It provides a pictorial representation of what the CTA will do and will let users to go for action.
• CTAs with contrast colors allure users for taking action as they can differentiate CTAs with ease. It helps them make decision by acting upon CTAs, which are useful.
When users arrive on an app, what they see is a CTA. CTAs lead users to different actions helping businesses crack sales and generate revenue. A download CTA tells user to download your app. A subscribe CTA tells user to subscribe to the mailing list and be informed with the updates. What things to keep in mind while going for CTA design? Let us find out.
• Use words that grab eyeballs at once such as Get it now, Trial version, Download now, Start playing, and lots more.
• CTA present at both the top and bottom of the pages help users to move within the app faster without having to explore information unnecessary for them.
• Do not place CTAs in pop-ups as that might annoy users.
• A separate CTA should be present for free and paid version of the app. Users prefer to go for free version first, and if satisfied would switch to paid version. Words like “Free version”, “Pro version”, and “Paid version”, does the trick.
• Creating urgency in users such as “Use it free only for a limited period” or “Available free for 15 days” will attract majority users.
• Providing super discount or lucrative offers will lure users tremendously. You see it all the time on travel apps such as “10% off on hotel and flight bookings”, etc.
• Keep language as much simple as possible. Too many words, especially when overwhelming to understand, might irritate users right away.
• Dimensions of a button are important when you consider the visual impact of a CTA. Too large is frustrating to see and too small is hard to look at.
• Make use of images as well as icons in the CTA. It provides a pictorial representation of what the CTA will do and will let users to go for action.
• CTAs with contrast colors allure users for taking action as they can differentiate CTAs with ease. It helps them make decision by acting upon CTAs, which are useful.
