Creating a mobile app is not something that can be achieved within days.
Too many months of hard work go behind creating a mobile app that does not even guarantee the success.
In most cases, even with ample time and money, an app is not able to taste the fruits. There could be many reasons behind it. Lack of intuitive design, partial functionalities, difficult to handle are just few of them.
Most mobile apps development companies see an app from a technical perspective rather than looking it from a usability perspective. Hence, the app seems to lack one or the other parameters, and turns out to be different from what is expected.
Taking the customer feedback
What exactly to do in order to fulfill customer expectations?
How to understand what your customers wish for?
The answer is customer feedback. Getting a user perspective is very important in order to understand what kind of app will work the best. How to go about taking customer feedback through your app?
• Install a customer feedback feature inside the app so that customers can directly input their feedback. This can be found in the main menu or profile settings present on an app.
• Let users know where to leave feedback in the app review itself on the App Store. The users who are interested in checking out your app will open up the details and read the App Preview Notes.
• Have a popup prompt in place that will ask users about their opinion once they close the app. As an example, if a user closes Urbanspoon App, he/she is asked “Do you love Urbanspoon?” and the answer is to be given in YES or NO.
• If you do not want to prompt users directly, you can even conduct polls or surveys within the app to get their opinion on certain set of questions. As examples you can consider:
- What features you expect in the next App Update?
- What are your thoughts on new features recently introduced?
- How likely you prefer to recommend this app to your friends?
Acknowledging feedback of customers
Every piece of feedback, positive or negative, be taken seriously, and those reviews should be worked upon immediately to enhance the application. Both praise and criticism should be valued and even validated to enhance the app.
Taking follow-ups with the customers is vitally important for increasing customer engagement and turning them into loyal fans. Thanking customers will keep conversation open and allow open discussion to take place where users can solve all their doubts without any hesitation.
